This is as much true of our own ambitions as it is for the profession we work in. We should look upon our industry with a vision of what we want it to become. And this gives our view of how quality can be scaled. Of course, excellence always comes from the personal. We believe it depends on your model. The myth has been that if you globalize you end up with the lowest common denominator. Not if you engage people. The myth is that globalization must be threatening. Not if you allow a personal approach with humour and empathy.
The world is changing at a faster pace than ever. The only way to assimilate this is with education, not just before a career starts, but all the way through. This is why we created Rise, our training academy.
This is also why we created Kupambana, our Arts Foundation designed to help students with their education. We let students design our office space and use it to exhibit their work. We believe the three most important qualities for a team of people are: Imagination This is the quality that marks out humanity from all other species. We can dream. And most of us do.
Creativity This is when our dreams start to become plans. At this stage, we begin to conceive of how something might be done. Innovation This is the part that never ends. Finding a way seldom means finding the way. This is why we rely upon all of our colleagues to engage. We also believe that if colleagues share ownership of the company they work in, then they will be more likely to give it their best. There is a story about three people who spent their lives quarrying rocks.
An over-arching sense of the Why preceded the How. That is where we should be. He has a background in journalism with several newspapers and magazines.
The quality of PR materials from existing agencies was often poor and failed to meet the needs of journalists.
Providing high-quality material designed to meet the needs of the target audience remains at the core of the LEWIS approach. From the start, he believed that the agency needed to expand internationally — companies are frequently multi-national with short product lifecycles.
They therefore need to promote their products overseas rapidly and consistently. We are the first PR agency to use video in repurposing coverage and streaming it across the Web We complete our first acquisition providing a presence in Singapore. We make our largest acquisition to date - leading European communications agency, Leads United We celebrate our 15th birthday and announce our 15th consecutive year of growth.
We are named one of the fastest-growing private companies in the United States on the Inc. Its primary purpose is to ensure the achievement of strategic objectives. He is joined by the CEO, heads of regions and heads of operational departments. The group has a responsibility to make operational adjustments to the business in order to ensure financial performance remains on track. Current and forecast commercial performance is discussed every month. Investment is also a key agenda item.
Actual and potential business risks are considered. Policies are formulated to help manage risk. Guests attend on a regular basis to update on ongoing strategic projects, and to present new opportunities.
The company has never had a year without growth or a year without profit. LEWIS measures performance across four main regions. The pie charts show the split of revenues by region in , and It is also the region that has grown the fastest. This reflects where the majority of PR spend is and from where most of global PR spend is decided. The recession was longest and deepest in Europe.
Despite this, Europe continued to grow each year. Profit margins are strong in every region and at group level. This is the product of long-term planning and decision-making. We made a conscious decision to keep investing throughout the recession, in the knowledge that the returns would materialize once economies recovered. Our recent track record of investment includes: new senior leadership in the UK, Sweden and Belgium; doubling the resource in our Talent team, including the appointment of a Global Talent Director; the Rise training initiatives and substantial investment in sales and marketing.
The deal bolstered our Benelux presence, adding an office to Antwerp. Our growth in recent years would not have been possible without a strong network of partners. LEWIS is fortunate that it has a group of external advisors that share its ambition, move quickly and think and act in an entrepreneurial way.
This elevated us to be one of the largest tech-focused PR firms in the country. Purestone in April Based in London, Purestone specializes in digital marketing, including the creation of websites and apps. At its heart are three main aims: To ensure we and our clients have the best training in the industry To plan careers to provide regular progression To preserve and deepen our unique culture Our culture is people-centric so there we focus on how people are trained, how they learn and how they continuously develop as part of a global company.
The Rise initiatives represent this commitment to its people, visual communications and creative culture. The new mother tongue of social media is image-based. Communicating with linear prose is becoming a smaller part of storytelling. The ultimate aim is to launch an actual Academy in San Diego, California to engage everyone in the overall drive towards a learning culture.
To find a name for the academy, a competition was launched. This is to make leaders more skilled in how they support, coach and It is a strong yet simple message. It involved 10 delegates from across our global network and was our first international collaboration with the College. The blending of visual communications and theory has inspired the delegates to become more creative in their approach to work and their teams. Employee-ownership is central to our independent status. Each year the Group nominates new members, making it truly democratic.
Outstanding contribution, commitment, dedication, passion and sense of humor are just a few of the attributes necessary to join the Group. Clients loved her and staff loved her. She made Partner quickly and went on to become one of the best-loved leaders in the business.
Unlike other awards that only acknowledge professional achievements, we wanted this award to recognize individuals of exceptional character, integrity and determination. The judging panel was formed from those who knew her best; her family, her friends, her colleagues and her clients.
For the judges, Rosie embodied everything the award stood for - someone who makes a difference and that people look up to. We hope the inaugural Suzy Ferguson Spirit Award is the first of many. We are a truly global company with a strong multi-cultural identity and the ambition to match.
We act with integrity in business and with our people. No matter where you travel, one thing is clear. LEWIS has a consistent culture that supports energetic, enthusiastic and dynamic people.
LEWIS is increasingly defined by its links to the creative arts with projects such as the Kupambana Foundation, which supports the arts communities and business. Our collaboration with the creative community is providing our staff with a more visual and alternative approach to their work and to managing their teams. Another key component of developing and supporting people is our Senior Mentorship Program, aimed at developing our leaders of the future.
We recognize that as we expand we need exceptional people to drive the business, who are not afraid to lead. Our culture is also about being socially aware and giving back to communities through charity work. Our locations provide opportunity for our people. No matter what level people are in the business, we encourage travel to experience our offices,other cultures and learn from each other.
You cannot fully understand your culture without leaving it. We also understand that, as people progress, needs may change. We also regularly support charities within our offices. We welcome difference and embrace change. A social culture is as important as a work culture. We know because we survey our people and they tell us exactly what they think. We believe our people are entitled to receive exceptional benefits at every stage of their time with us.
Finally, our sense of humor. We take this seriously. Having a sense of fun says many things to us: You have judgement You have timing You are relaxed You know how to make people engage Sarah Robinson, Global Talent Director Our six-monthly global employee engagement survey, combined with a robust and effective appraisal system, helps keep us on track and find ways in which we can develop further as a company and for our people. The survey is a great platform to find out how our employees are feeling, what they like about the company and areas for improvement.
As we have grown, we have seen the world exchange information more and more quickly. This is the way to be fit for the pace of communications today. Because we are global and we take the time to get to know each other and our cultures, it has become even easier to recognize the universality of human stories.
While our surroundings and customs may be diverse, the things which thrill us and captivate us remain the same. We hire people with the talent to recognize those narratives in their native contexts - whether because of gifted intuition or because of quantified insight. Then we give them tools to power both. Lucy Ian We combine data insight and our deep news culture to identify communications opportunities for our clients. We combine fast and automated social and news analysis with traditional qualitative research.
To do this, we establish and maintain a cadence of news releases, expert comments, blog posts, videos or graphics, and publish and promote each asset to the right audiences at the right time. Content puts a brand onto the stage, but a compelling narrative turns it into the star of the show. Great stories are the most effective global brand currency, but conveying the tale of a compelling journey requires one of its own.
Our brand journalism approach creates meaningful, data-driven resources that provide audience insights and proofs that link companies with urgent market trends. Our creative imperative means that the narrative will associate your brand with the emotions driving the target market.
And then we choose the vehicles for creating attachment and advocacy in that moment that matters, whether a great pitch, a social ad campaign or an in-person event. Our programs advance business goals and we use matured metrics platforms to highlight success factors. We take away the complexity of campaign management so that multi-channel, multi-market campaigns are controlled, consistent and efficient. And we really do make the whole thing pleasant.
We embed ourselves in the communications culture through time onsite with our clients. We have contacts in every timezone and local experts deliver a white-glove service, with no fear of frankness, and most importantly, a worldwide commitment to creativity with imperative. We are commercially-minded yet flexible and adaptable.
From ten weeks to ten years, from start-ups to market-leaders, we approach every campaign with the same energy and creativity.
The next few pages take you through some special highlights. Activites included dedicated community management and content development across blogs, Twitter, Facebook, LinkedIn, plus paid advertising programs. The team generated over 10, social media mentions during the event, and grew the vCloud social channels to over half a million combined audiences.
Social advertising programs through Twitter, LinkedIn and Facebook are now the top 3 online lead generators for enterprise sales. The simultaneous launch in Singapore, Malaysia and Hong Kong scored over pieces of coverage across online, print and broadcast media.
Social media reach saw Spotify trend 1 on Twitter worldwide - capturing a large volume of conversations and creating a social buzz to amplify the message and acquire new fans and users. On launch day Spotify was the most downloaded app on iTunes in Singapore and Hong Kong and held the 3 position in Malaysia. A unique partnership with the Brussels Philharmonic Orchestra created the perfect platform to demonstrate its efficiency and features. The Belgian press loved the VIP concert, where the audience sat amongst the musicians for a heightened experience.
The campaign was featured across Belgian dailies and broadcast titles, as well as achieving international coverage. The team provided reports and analysis on Twitter discussions, which could be used by the media during live TV broadcasts. The rapid creation of branded assets enabled the team to ride the media wave.
The campaign brought the niche software to the attention of an audience of over 4. The campaign reached out to the health, fashion and lifestyle media, building engagement and awareness through interviews, surveys and news.
By involving influencers and celebrities, like Italian pop singer Alessandra Amoroso, the awareness grew even further. In just six months, Zumba Fitness appeared in articles, including covers for key magazines and broadcast appearances. Recognising the ambition of its customers, the company wanted to move upmarket. The site became a source of information for consumers and the media. The surveys proved extremely popular. The campaign saw unprecedented online coverage with over million views.
Print coverage reached an audience of 3. Captured in nearly every major business and tech media outlet, Splunk became the poster child for Big Data, significantly increasing sales and brand visibility. Consumers are reading less and less on paper and more online, with a major impact on the relationship between PR professionals and journalists.
This is pushing the profession further towards other marketing disciplines. So what are the most important trends in online PR? Journalists are online Google and social media have also become essential sources for input for journalists. Researching a new article often begins with a search query on Google.
So being able to be found online is essential; one objective of online PR is therefore to build up online authority. Regularly posting fresh, relevant content online is the best way to stay high in the search results. Social media is also an ideal tool for PR professionals to get to know journalists better; what subjects interest them, what are they working on? Responding online Newsjacking is a technique which has risen fast in recent years: by re-sponding quickly and often astutely to a news development, brands are often able to attract attention.
Anyone wanting to get a message into the media needs to make sure their timing is right. Previously a successful PR opportunist could not do without journalists. In the online age, newsjacking has changed.
News is much faster, so timing is more important. You are not dependent on a journalist to use or ignore a response: you publish it yourself and if it is relevant and interesting enough, it will create its own buzz on social media.
At the end of , Coca-Cola completely restyled its corporate website itself, with the intention of telling the story behind the company.
Refreshing the world, one story at a time is the credo: among other things you read about the creation of the Coca-Cola Father Christmas or Santa Claus, and how it came about that the company previously introduced New Coke — a flop — onto the market.
Red Bull has its own Media House; a strong editorial team produces daily news, documentaries and background stories in four different languages. Brand journalism is also on the rise in B2B marketing. There used to be a trade journal for every niche discipline. Our data is constantly growing, always providing you with the freshest and most up-to-date leads. Toggle navigation RocketReach. Lorem ipsum dolor sit amet. Lorem ipsum Lorem ipsum dolor sit, amet consectetur adipisicing elit. Lorem ipsum dolor sit amet consectetur adipisicing elit.
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